Marketing Basics

Marketing Basics

12th Grade

10 Qs

quiz-placeholder

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Marketing Basics

Marketing Basics

Assessment

Quiz

Business

12th Grade

Practice Problem

Hard

Created by

Sylvia Misel

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of marketing?

To create a product

To satisfy customer needs and wants

To manage a company's finances

To hire employees

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best defines marketing?

The process of selling products

The process of promoting and distributing products

The process of creating, communicating, delivering, and exchanging offerings that have value for customers

The process of manufacturing goods

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element is NOT part of the traditional marketing mix (4 Ps)?

Product

Price

Promotion

People

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term 'market segmentation' refer to?

Dividing a market into distinct groups of buyers with different needs or behaviours

Combining all customers into one large group

Setting the price of a product

Advertising a product

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a key component of a marketing strategy?

Financial auditing

Market research

Employee training

Product manufacturing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a SWOT analysis in marketing?

To identify strengths, weaknesses, opportunities, and threats

To determine the price of a product

To create advertisements

To hire new employees

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a marketing objective?

Increase sales by 20% in the next quarter

Hire 10 new employees

Reduce production costs

Improve office facilities

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