Market Segmentation

What is geographic segmentation?

• Grouping customers based on their physical location

• Grouping customers based on their age and gender

• Grouping customers based on their personalities and interests

• Grouping customers based on their spending habits

Which of the following is NOT a factor in geographic segmentation?

• Language

• Timezone

• Climate and season

• Hobbies and interests

What is an example of geographic segmentation?

• A clothing retailer presenting different products based on the weather

• A company targeting customers based on their income

• A brand grouping customers by their life goals

• A business segmenting customers by their browsing habits

Which company is mentioned as using geographic segmentation to target London and Brighton?

• Oddbox

• Nike

• McDonald's

• Toyota

What type of segmentation is used when targeting customers based on the time of day they receive emails?

• Climate-based segmentation

• Time zone segmentation

• Cultural segmentation

• Location-based segmentation

Why might a company choose to segment its market based on climate?

• To identify areas where the climate is appropriate for their product

• To group customers by their income level

• To target customers based on their hobbies

• To understand customers' browsing habits

Which company is mentioned as adapting its product recipes to cater to different cultural preferences?

• Haribo

• Coca-Cola

• Nike

• Home Depot

What is a benefit of geographic segmentation?

• It targets customers based on their hobbies

• It segments customers by their spending habits

• It requires fewer data points

• It groups customers by their income

Which of the following is an example of segmenting based on population density?

• Marketing a manual push reel lawn mower to city-dwellers

• Targeting customers based on their age

• Grouping customers by their browsing habits

• Segmenting customers by their life goals

What is the main advantage of presenting more targeted ads through geographic segmentation?

• Improved advertising effectiveness

• Better understanding of customer hobbies

• Increased product variety

• Higher customer income