4Ps of Marketing

Which of the 4 Ps relates to warehouse inventory?

• Price

• Product

• Place

• Promotion

Which of the 4 Ps relates to packaging?

• Price

• Product

• Place

• Promotion

Promotion does NOT include decisions about which of the following?

• Branding

• Personal selling

• Public relations

• Advertising

The marketing mix must be which of the following?

• Profit driven

• Driven by the economy

• Customer driven

• Driven by the industry

The point of sale or making the product available to consumers.

• PROMOTION

• PRODUCT

• PLACE

• PRICE

Answer explanation

Place is where your buyers can find your product. From the marketer's perspective, it's where you'll be distributing your product or service, whether that's a brick-and-mortar location or an online shop. It's not enough to be thoughtful about the where, however. Thinking about place means thinking about the ideal distribution system as well as the final destination. You also need to consider the how.

The set amount customer have to pay to purchase a product.

• PRODUCT

• PRICE

• PLACE

• PROMOTION

Answer explanation

The price of your product is what it costs. Sellers want to charge as much as possible, and buyers want to pay as little as possible. The price of the product is a compromise somewhere in the middle, between what sellers want and buyers want.

This is the first element in marketing mix, it is capable of satisfying the need and giving value to the customer.

• PRODUCT

• PRICE

• PLACE

• PROMOTION

Answer explanation

Product is what you're selling, whether it's physical goods or intangible services. But when you think about your product, you should also be considering the experience that users have with your product.

Which 'P' in the 4Ps of marketing deals with the distribution channels of a product?

• Price

• Product

• Place

• Promotion

In the context of the 4Ps of marketing, what does 'Price' refer to?

• The color of the product

• The cost of advertising

• The number of units sold

• Amount customers pay for a product or service.

Which subtopic of the 4Ps of marketing focuses on the features and benefits of a product?

• Price

• Place

• Promotion

• Product