Intermediate - The Story of Blue Jeans

Levi Strauss originally came from France.

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Levi Strauss began selling thick canvas to miners when he started working in San Fransisco.

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The miners used the canvas to make their work uniforms.

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Levi Strauss found that canvas was too heavy and stiff for trousers, so he switched to a textile from France.

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Denim, the textile Levi Strauss used, was innitially almost white.

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Miners preferred the white denim trousers because they looked clean.

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Levi Strauss chose dark blue for his denim trousers to make them more appealing to miners.

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Levi’s jeans were innitially popular only with miners.

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After World War II, most blue jeans were made in the USA.

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At the G7 summit in 1997, all European leaders wore jeans for a “Western evening”.

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