Y11 Homework 1 - Market Research

What is a disadvantage of creating, distributing, and analyzing surveys?

• Time-consuming

• Cost-effective

• Easy to implement

• Quick to analyze

What is a potential issue with participants in surveys?

• Response bias

• High engagement

• Accurate answers

• Consistent feedback

What is an advantage of observing customers and competitors in action?

• Real-time data

• Delayed data

• Historical data

• Simulated data

What can be a subjective aspect of observations in market research?

• Interpretation of observed behavior

• Collection of numerical data

• Distribution of surveys

• Analysis of statistical data

What is an advantage of formal or informal interviews in market research?

• Depth of understanding

• Limited interaction

• Quick responses

• High cost

What is a structured approach in observations used for?

• Following a predefined framework

• Creating random data

• Ignoring customer behavior

• Avoiding data collection

In which research method do researchers collect data directly from individuals by asking specific questions?

• Observations

• Experiments

• Surveys

• Interviews

Which research method involves in-depth conversations with participants to gain insights into their experiences, opinions, or preferences?

• Surveys

• Observations

• Experiments

• Interviews

Which research method involves observing and recording behavior in real-world settings?

• Surveys

• Interviews

• Observations

• Experiments

Which research method involves controlled studies where researchers manipulate variables to test hypotheses?

• Surveys

• Interviews

• Observations

• Experiments