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Understanding Marketing Tactics

Authored by Peter Olliver

Social Studies

8th Grade

Understanding Marketing Tactics
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Sommer Kapitan compare the mall environment to?

A casino

A museum

A library

A park

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of marketing according to Kapitan?

To decorate the store

To get people to buy something at a specific time and price

To inform shoppers

To entertain shoppers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Kapitan say about the Iron Man figure in the toy shop?

It's meant to be sold for $15,000

It's an attention-getter to draw people into the store

It's a decoration for the store

It's a gift for loyal customers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Kapitan suggest about the smells coming from the food court?

They are just a coincidence

They are to keep the food fresh

They are a form of marketing

They are meant to make the mall smell nice

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Kapitan say about sales tactics over time?

They have stayed the same

They have become less common

They have become more brazen

They have become less effective

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of Kapitan's shopping tips?

Spend more time in the store

Always look for detours

Avoid making a shopping list

Get in and get out quickly

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Kapitan say about multiple different pricing structures?

They are rarely used

They are straightforward

They create confusion for shoppers

They make it easier to find deals

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