Understanding Marketing Tactics

What does Sommer Kapitan compare the mall environment to?

• A casino

• A museum

• A library

• A park

What is the primary purpose of marketing according to Kapitan?

• To decorate the store

• To get people to buy something at a specific time and price

• To inform shoppers

• To entertain shoppers

What does Kapitan say about the Iron Man figure in the toy shop?

• It's meant to be sold for $15,000

• It's an attention-getter to draw people into the store

• It's a decoration for the store

• It's a gift for loyal customers

What does Kapitan suggest about the smells coming from the food court?

• They are just a coincidence

• They are to keep the food fresh

• They are a form of marketing

• They are meant to make the mall smell nice

What does Kapitan say about sales tactics over time?

• They have stayed the same

• They have become less common

• They have become more brazen

• They have become less effective

What is one of Kapitan's shopping tips?

• Spend more time in the store

• Always look for detours

• Avoid making a shopping list

• Get in and get out quickly

What does Kapitan say about multiple different pricing structures?

• They are rarely used

• They are straightforward

• They create confusion for shoppers

• They make it easier to find deals

What should consumers be wary of according to Kapitan?

• High prices

• Special deals

• Friendly staff

• Store cleanliness

What does Kapitan say about product placement?

• It has no effect on sales

• It influences sales significantly

• It is only important for online stores

• It is a waste of time

What can consumers do if they feel misled by an advertisement?

• Post about it on social media

• Ignore it

• Complain to the store manager

• Take civil action through the Disputes Tribunal