Social Media - Lesson 7 Quiz

Matt leads the review of policies, processes and systems used to mitigate social media risks. Who else engages in this work with Matt?

• Social media team

• Company president

• Social media strategist

• Governance Group

Leo is the manager of the social media team. He has been asked to create an executive report on the risks of social media. Which of the following is the largest risk that he should be sure to cover in his report?

• Legal issues

• Reputation damage

• Cybercrime

• Financial loss

Bill moderates the social media platforms for the company. He noticed a potential issue and alerted his manager. What questions need to be asked to define the problem?

• When did it happen? How often did it happen? Where did it happen?

• When did it happen? What was the response? Who did it?

• What happened? Who or what was involved? When did it happen?

• What happened? Who did it? Why did they do it?

Abby asked who is responsible for monitoring and protecting the systems related to social media. The team was unsure, so they forwarded the question to their manager. What is the correct response?

• Social Media Department

• Marketing Department

• Human Resources Department

• Information Technology Department

Company A was brandjacked by hackers. The company sent a personal email and letter to everyone affected by this cyberattack. Which of the following is another name for this type of attack?

• Corporate identity theft

• Social proofing

• Social engineering

• Corporate hijacking

A new employee may pose a risk if there is:

• Inconsistent processes

• Undefined roles

• System vulnerabilities

• Vague policies

Julia is the manager of the social media team. She is holding a morning meeting with the team to review the social media crises from the last six months. What would be a good outcome from this meeting?

• A list of ways the company can improve its communication and marketing.

• Promotions for the team members who really stepped up during the crises.

• Names of employees to hold accountable for each social media crisis.

• Assurance that the team was not responsible for any crisis, and they should not change anything.

Sara is concerned with some employee posts on social media during the last month. She plans to email all employees with the company social media guidelines. What is she referring to?

• Security policies

• Corporate policies

• Operational guidelines

• Ethical guidelines

Company A uses cookies to provide specific information to a user. The cookies reveal what the user is interested in by the person’s activity on social media. What best describes a cookie?

• Small data files stored on your hard drive or in device memory that store information about your use of the site or app.

• Small amounts of data stored on your hard drive that track your mouse movements and mouse clicks and report back to a vendor.

• Small amounts of data stored on your Internet browser that help track the URLs of the websites you visited using that browser that day.

• Small amounts of coding on a webpage or in an email message that help the business see how you interact with that content.

Leo is a social media risk analyst. He evaluates the social media risks for the company daily. He is responsible for notifying the manager when control efforts are not working right. What stage of the risk assessment analysis is this?

• Assess and evaluate

• Manage and mitigate

• Test and implement

• Monitor and revise