ASK Marketing Pre-Test: Questions 1-10

 Loggins Forestry and Mill Company sells wood to Henderson Wood Products. Henderson sells the wood  to Franklin Construction Company, who uses the wood to build homes and office buildings. What is the  channel of distribution for the wood products?

• Agent to industrial user to retailer to consumer
  

• Producer to industrial user to consumer
  

• Producer to industrial distributor to industrial user

• Agent to wholesaler to consumer

What is one of the advantages to businesses of using electronic data processing and computerized  inventory systems in the distribution function?

• Increases average stock on hand
  

• Increases overhead

• Reduces turnover
  

• Saves time

Distribution channel members that behave in an ethical, socially responsible manner often work together to protect the environment by reducing energy consumption and decreasing:

• unnecessary composting.
  

• eco-friendly advertising.
  

• recycling efforts.
  

• excessive packaging.

Why is it important for a business to coordinate distribution with its promotional activities?

• To guarantee a sufficient supply of advertised items
  

• To arrange the most economical method of transportation

  
  

• To establish a relationship with one intermediary

  
  

• To charge higher prices for delivery service

  
  

One way that a manufacturer can foster positive relationships with its channel members is by:

• using aggressive tactics.

  
  

• selling directly to end users.

  
  

• encouraging a competitive culture.

  
  

• providing training programs.

  
  

A large corporation wants to gather information on its biggest competitor's product development plans.  Should the corporation advertise and hold interviews for nonexistent jobs in order to get information from  the competitor's employees?

• Yes, employees would share information if they thought they would be hired.

  
  

• No, the competitor's employees probably have no useful information.

  
  

• Yes, any method of gathering information is fair.

  
  

• No, this strategy for gathering information is unethical.

  
  

Why do some businesses' servers place a "cookie" on a visitor's hard drive when the visitor accesses the  business's website?

• To track usage

• To eliminate theft

• To ensure privacy

• To protect data

Which of the following is an example of an experimental study?

• Reviewing customer diaries

• Test marketing a product

• Conducting a focus group
  

• Analyzing computer cookies

Businesses must be careful when using external sources to obtain marketing-research information  because the methods used to collect the data may be:

• unintentional

• unreliable

• inflexible

• intuitive

"What are some unfulfilled needs in our target market?" is an example of a _________.

• relevant variable

• strategy-oriented decision problem

• discovery-oriented decision problem

• unit of analysis