Case study on Blinkit

What is the primary focus of Blinkit's marketing strategy for 2024?

• Traditional advertising

• Leveraging digital and social media platforms

• Offline Promotion

• Celebrity Endorsements

How has Blinkit successfully carved a niche in the competitive e-commerce landscape?

• By offering the lowest prices

• Through targeted campaigns and SEO

• By partnering with international brands

• By focusing on luxury products

What type of products does Blinkit deliver?

• Electronics and gadgets

• Groceries, bakery items, and baby care essentials

• Fashion and accessories

• Home appliances

How many cities does Blinkit operate in across India?

• 10

• 20

• 28

• 48

1.  What is Blinkit's unique selling proposition (USP)?

• Ultra-fast delivery

• Lowest prices

• Exclusive discounts

• Premium quality products

What has been the recent growth trend in Blinkit's customer base?

• Decline in customers

• No change

• 4.8% increase

• 10% increase

Which segment of consumers does Blinkit primarily target?

• Rural population

• Tech-savvy urban dwellers

• Senior citizens

• Students

What is the key to Blinkit's meteoric rise?

• Hyper-local fulfillment

• International expansion

• Heavy Discounts

• Celebrity Endorsement

 What type of deliveries has Blinkit made a reality in India?

• 30-minute deliveries

• 10-minute deliveries

• Same Day delivery

• Next Day delivery

What was Blinkit's original name before rebranding?

• Freshkart

• Grofers

• Quickmart

• Shopeasy