Unit 1:2 Marketing_Promotion Quiz 4

What is the primary aim of advertising as mentioned in the text?

• To create a product life cycle

• To reach the people most likely to buy the product

• To manage public perceptions of a business

• To extend the life of some products

Which of the following is NOT a traditional (non-digital) advertising method?

• Leaflets

• Flyers

• Social media ads

• Newspapers

What is a disadvantage of printed materials such as newspapers?

• They are interactive

• They are cheap to produce

• They can include sales promotion techniques

• They contain pictures and words. They are not as interactive as other forms of advertising.

Why might printed materials be considered more trusted than online versions?

• They are cheaper to produce

• They are interactive

• Concerns about fake news and viruses online mean customers sometimes trust more traditional matierials such as newspapers or leaflets.

• They can be ignored by potential customers

What is a disadvantage of using posters for promotion?

• They are very cheap to produce

• They can catch the eye of a large number of potential customers

• They are two-dimensional forms of promotion

• They can be placed inside or close to the business

What is an advantage of billboards as mentioned in the text?

• They are very small

• They are placed on routes with low traffic

• They are very large and can catch the eye of many people

• They are cheap to produce

What is one advantage of television and cinema advertisements?

• They are very cheap to produce.

• They can contain videos and sounds.

• They are easy to switch from one station to another.

• They are not affected by changes in viewing habits.

Which of the following is a disadvantage of radio advertising?

• It is very expensive.

• It is not a visual form of promotion.

• It cannot reach a specific type of audience.

• It is difficult to switch from one station to another.

What is a key advantage of using a website for advertising?

• It is very cheap to maintain.

• It can provide a professional image with a high-quality design.

• It does not need to be updated regularly.

• It can only appear in search engine results.

What is a disadvantage of using emails for advertising?

• Emails are very expensive.

• Emails can reach a small audience.

• Emails can go into people's junk folders.

• Emails are not reliable for any form of promotion.