Unit 1_2 Marketing Quiz Overview 1

Unit 1_2 Marketing Quiz Overview 1

11th Grade

•

89 Qs

quiz-placeholder

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Unit 1_2 Marketing Quiz Overview 1

Unit 1_2 Marketing Quiz Overview 1

Assessment

Quiz

•

Business

•

11th Grade

•

Practice Problem

•

Hard

Created by

Ian Northwell

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89 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of marketing?

To increase production

To identify and meet customer needs

To reduce costs

To improve employee satisfaction

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the four Ps of marketing?

Product

Price

Promotion

Profit

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which activity is part of the purpose of marketing?

Conducting market research to identify customer requirements

Increasing the number of employees

Reducing the cost of raw materials

Improving the quality of the workplace environment

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the 'Place' in the marketing mix refer to?

The location of the company's headquarters

The most convenient place and distribution to customers

The place where the product is manufactured

The place where employees work

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of 'Promotion' in the marketing mix?

Setting a competitive price

Designing a new product

Advertising to raise awareness

Choosing a convenient store location

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can a business benefit from repeat sales?

By reducing production costs

By increasing sales, market share, profits, and growth

By improving employee morale

By expanding into new markets

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the purposes of market research?

To increase the number of employees

To reduce risk by understanding market trends

To decrease the quality of products

To increase the cost of production

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