Advertising Quiz

What is the oldest advertisement ever found dated back to?

• Ancient Egypt

• Ancient Greece

• Medieval China

• Ancient Rome

What is the Umalokohan also known as?

• Japanese Town Criers

• Filipino Town Criers

• Indian Town Criers

• Chinese Town Criers

In which year did the Philippines air its first non-commercial radio?

• 1922

• 1910

• 1948

• 1935

When did DZAQ-TV, also known as ABS-CBN, first air as a licensed commercial television?

• 1945

• 1972

• 1956

• 1963

What are some economic importance of advertising?

• Product competition

• Decrease in profit

• Promotion of innovation

• Reduction in demand

What is the concept of target audience in advertising?

• Individuals who work in advertising agencies

• People who dislike advertising

• General population of a country

• Specific demographic interested in a product or service

What is the main goal of brand awareness in advertising?

• Increasing familiarity and recognition of a brand

• Encouraging immediate purchases

• Building a negative public image

• Gathering consumer insights

Which medium of advertising reaches a wide audience and allows for creative storytelling?

• Television

• Digital

• Outdoor

• Print

What is the purpose of the Creative Brief in advertising?

• To increase production costs

• To guide the creative team's direction

• To limit creativity

• To confuse the creative team

What does SWOT analysis mean in the context of business?

• A strategy to reduce consumer behavior

• A technique to avoid brand awareness

• A tool to analyze and assess business aspects

• A method to increase advertising costs