Product Marketing Quiz

What is a product?

• A) A tangible item sold in the market.

• B) Anything offered to a market to satisfy a need or want.

• C) A service provided to consumers.

• D) None of the above.

Which of the following is an example of a convenience product?

• A) Refrigerator

• B) Lifebuoy soap

• C) Luxury car

• D) Life insurance

What does product mix width refer to?

• A) The number of different product lines a company offers.

• B) The number of items in a product line.

• C) The number of versions of a product.

• D) The range of prices for a product.

Which of the following is a product line of HUL?

• A) Electronics

• B) Personal Care

• C) Automotive

• D) Furniture

What is product depth?

• A) The number of product lines a company offers.

• B) The number of versions of a product within a line.

• C) The total number of products in the product mix.

• D) The number of product categories a company offers.

Which strategy involves adding new products to an existing product line?

• A) Product Line Filling

• B) Product Line Expansion

• C) Product Line Pruning

• D) Product Line Width

Which of the following is a specialty product?

• A) Soap

• B) Laptop

• C) Rolex watch

• D) Coffee

What type of product is typically unknown or not thought of by consumers?

• A) Convenience product

• B) Shopping product

• C) Specialty product

• D) Unsought product

What is an example of product line pruning?

• A) Introducing a new flavor of ice cream

• B) Removing an unprofitable soap variant

• C) Adding more sizes to an existing product

• D) Launching a new product category

HUL's introduction of Ayurvedic products is an example of which strategy?

• A) Product Line Pruning

• B) Product Line Filling

• C) Product Line Extension

• D) Diversification