Module 3: SWOT Analysis Pretest

Which of the following is an internal strength that a business might identify during a SWOT analysis:

• Increased expenses

• Financial resources

• Limited competition

• Extensive regulations

What is a potential opportunity a manager might identify in a SWOT analysis?

• Falling trade barriers

• Management turnover

• Strong research and development

• Risk of takeover

One reason for conducting a SWOT analysis for use in the marketing process is to identify a business’s __________ strengths and weaknesses.

• financial

• internal

• external

• regional

A SWOT analysis indicates that customers' buying preferences are changing, but the business has a very limited product line. This is an example of an

• external opportunity coinciding with an internal strength.

• external threat attacking an internal weakness.

• internal weakness compensating for an external threat.

• internal strength responding to an external threat.

Which of the following is a weakness that a business might identify as a result of conducting a SWOT analysis:

• Availability of technically advanced equipment

• Need to comply with additional governmental regulations

• Possibility of competitors entering the market

• Inability to adapt to changes in customer preferences

One of the benefits to a business of conducting a SWOT analysis is that it enables the business to take advantage of possible external opportunities by identifying the

• problems with the management staff.

• capabilities that make it successful.

• costs involved in developing a product.

• economic conditions in the market.

Which of the following is an internal factor that a business should consider when conducting a SWOT analysis:

• Rate of productivity

• Location of target market

• Type of industry

• Amount of competition

What is a question that a business might ask itself during a SWOT analysis to determine its strengths?

• What obstacles do we face?

• What economic trends are beneficial to us?

• What are our competitors doing?

• Where are we making money?

Which of the following marketing strategies focuses on opportunities that are a good match with the business's strengths:

• W-O

• S-O

• W-T

• S-T

Gary works for a computer software company. He always keeps up on the technological advances in his industry, and he also makes sure he knows what products his competitors are developing. When Gary gathers this external information, he is participating in

• threat appraisal.

• competition assessment.

• environmental scanning.

• information collecting.