Understanding Rhetorical Appeals in Advertising

Which of the following appeals to an audience by highlighting credibility and employing a trusted professional or famous person?

• Ethos

• Pathos

• Logos

• Patriotism

Which type of appeal purposely evokes certain emotions to make the audience feel the way the author wants them to feel?

• Ethos

• Pathos

• Logos

• Colour

Which appeal is used to make clear, logical connections between ideas and includes the use of facts and statistics?

• Ethos

• Pathos

• Logos

• Patriotism

Which of the following is an example of using Pathos in advertising?

• Colgate uses a Dentist to endorse their brand

• "4 out of 5 people who purchased this product said they would recommend it"

• The South Australian Police Force shows graphic depictions of car accidents

• Coca-Cola released specialised cans stating "I'm proud to be American"

What does the colour RED represent in advertising?

• Danger, sadness, loss

• Happiness, optimism

• Innocence, purity

• Danger, romance

Which appeal suggests that purchasing certain products shows your love of country and makes the audience feel a sense of pride?

• Ethos

• Pathos

• Logos

• Patriotism

Which colour represents happiness and optimism in advertising?

• RED

• BLACK

• YELLOW

• WHITE

Which of the following is an example of using Ethos in advertising?

• "4 out of 5 people who purchased this product said they would recommend it"

• Coca-Cola released specialised cans stating "I'm proud to be American"

• The South Australian Police Force shows graphic depictions of car accidents

• Colgate uses a Dentist to endorse their brand

What is the definition of "Relatability" in advertising?

• Using scenarios, characters, and values that are connected with and familiar to the target audience.

• Offering the consumer something extra if they purchase the product.

• Suggesting that you should join the crowd or be on the winning side by using this product.

• Using words to suggest positive meaning without making any real guarantee.

Which advertising technique involves a reference to a person, place, thing, event, or other literary work with which the reader is presumably familiar?

• Relatability

• Allusion

• Bandwagon

• Bribery