Entrepreneurship and Digital Business Quiz

What is the definition of entrepreneurship?

• A digital channel used to reach consumers via electronic mail

• The process of affecting the visibility of a website in search engine results

• An internet advertising model used to direct traffic to websites

• The activity of setting up a business, taking on risks in the hope of profit

Which of the following is a characteristic related to an entrepreneur?

• Mobile Marketing

• Latest Technology Trends

• Email Marketing

• Digital Display Advertising

What is the primary objective of conducting market research in entrepreneurship?

• To understand the target market, competitors, latest technology trends, and economic issues

• To promote products and services through digital channels

• To provide customer service in online business

• To manage financial management in a business

What is the major concept of the 4th Industrial Revolution (IR4.0)?

• Artificial Intelligence (AI), Blockchain, Finance Technology (FinTech), and Internet of Things (IoT)

• Search Engine Optimization (SEO) and Pay-Per-Click (PPC)

• Social Media Marketing and Mobile Marketing

• Email Marketing and Digital Display Advertising

What is the purpose of cyber security in a business?

• To protect computer systems, networks, and data against attacks and unauthorized access

• To promote products and services through digital channels

• To increase consumer confidence in online transactions

• To provide quality customer service

Which channel is used for interactive multichannel promotion of products or services for mobile phones and devices?

• Social Media Marketing

• Email Marketing

• Search Engine Optimization (SEO)

• Mobile Marketing

What is the term used to designate a large amount and complexity of stored data that conventional applications cannot transform into concrete decision making?

• Smishing

• Vishing

• Phishing

• Big Data

What is the main objective of Digital Marketing?

• Using digital channels to promote products and services to consumers and businesses

• Protecting computer systems against cyber attacks

• Providing customer service through electronic mail

• Creating virtual objects in the real physical world

What is the purpose of Personal Data Protection Act (PDPA)?

• To increase consumer confidence in online transactions

• To ensure that private information is handled fairly and equitably

• To promote products and services through digital channels

• To provide quality customer service

Which type of cyber crime involves a hacker attempting to impersonate or trick the target into giving away sensitive information?

• Pharming

• Vishing

• Phishing

• Smishing