ENG 1323- Media Theories

What is the main focus of limited effect theory?

• The main focus of limited effect theory is to study the impact of media on society as a whole.

• Limited effect theory focuses on the power of media to shape public opinion.

• Media has minimal influence on individuals' attitudes and behaviors.

• Media has a significant impact on individuals' attitudes and behaviors.

Answer explanation

The main focus of limited effect theory is that media has minimal influence on individuals' attitudes and behaviors.

Which theory suggests that media has the power to influence the public agenda?

• Uses and Gratifications Theory

• Agenda-Setting Theory

• Cultivation Theory

• Framing Theory

Answer explanation

Agenda-Setting Theory suggests that media has the power to influence the public agenda by determining what topics are important and should be discussed.

Uses & gratification theory focuses on the ________ of media consumption.

• effects

• reasons or motivations

• consequences

• outcomes

Answer explanation

Uses & gratification theory focuses on the reasons or motivations of media consumption, rather than just the effects, consequences, or outcomes.

According to class dominant theory, media content is controlled by which social class?

• Middle class

• Lower class

• Working class

• Ruling or dominant social class

Answer explanation

According to class dominant theory, media content is controlled by the ruling or dominant social class, not the middle, lower, or working class.

Direct effect theory suggests that media has a ________ impact on individuals.

• significant

• insignificant

• negligible

• minimal

Answer explanation

Direct effect theory suggests that media has a significant impact on individuals, meaning it has a noticeable and important influence on them.

Which theory proposes that media has minimal influence on individuals' opinions and behaviors?

• Limited Effects Theory

• Hypodermic Needle Theory

• Agenda-Setting Theory

• Two-Step Flow Theory

Answer explanation

Limited Effects Theory proposes that media has minimal influence on individuals' opinions and behaviors.

Agenda-setting theory was developed by Maxwell McCombs and __________.

• Maxwell McCombs

• George Gerbner

• Harold Lasswell

• Donald Shaw

Answer explanation

Agenda-setting theory was developed by Maxwell McCombs, so the correct choice is Maxwell McCombs.

Uses & gratification theory emphasizes the active role of ________ in media consumption.

• plants

• animals

• families

• individuals

Answer explanation

Uses & gratification theory emphasizes the active role of individuals in media consumption, highlighting how individuals actively choose and use media to fulfill their needs and desires.

Class dominant theory is based on the idea that media content reflects the interests of the ________ class.

• subordinate

• secondary

• dominant

• inferior

Answer explanation

Class dominant theory is based on the idea that media content reflects the interests of the dominant class, making 'dominant' the correct choice.

Direct effect theory is also known as the ________ model of communication.

• circular

• interactive

• linear

• nonverbal

Answer explanation

Direct effect theory is also known as the linear model of communication, making it the correct choice.