Marketing Research 3B

Which of the following levels of measurement is used for categorical data without any order?

• Interval

• Ordinal

• Nominal

• Ratio

Which level of measurement allows for the ranking of data but does not assume equal intervals between ranks?

• Interval

• Ordinal

• Nominal

• Ratio

Which level of measurement includes a true zero point, allowing for the calculation of ratios?

• Interval

• Ordinal

• Nominal

• Ratio

Which level of measurement is represented by the following example: "Survey respondents are asked to rate their satisfaction on a scale from 1 to 5"?

• Interval

• Ordinal

• Nominal

• Ratio

Which of the following characteristics is true for interval level measurement?

• There is a true zero point.

• Differences between values can be meaningfully interpreted.

• Data can only be categorized without any order.

• It is used for ranking data without assuming equal intervals.

Which level of measurement is represented by the following example: "A thermometer measures temperature in degrees Celsius"?

• Interval

• Ordinal

• Nominal

• Ratio

Which of the following characteristics is true for ratio level measurement?

• There is a true zero point.

• Differences between values can be meaningfully interpreted.

• Data can only be categorized without any order.

• It is used for ranking data without assuming equal intervals.

(a)   scaling techniques require the respondent to compare two or more objects.

Which of the following statements are known to be disadvantages for ranking order scaling?

• Determining the mode and median

• It provides only ordinal data

• Analyzing the order of preferences

• Not all options are available to the respondent

• B & D

Which of the following is NOT a non-comparative scaling technique?

• Graphic rating scales

• Q-sorting scaling

• Itemised rating scales

• None of the above