MarTech | Placement Preparation Quizzes | PGDM 2023-25

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• Yes, Off course

• No, I don't want attendance.

Tata Motors is planning to launch an electric vehicle (EV) aimed at urban consumers in India. What initial marketing step should Tata Motors take to ensure a successful launch?

• Conduct a nationwide advertising campaign

• Perform a detailed market segmentation and target analysis
  

• Set a low introductory price

• Focus on celebrity endorsements

Flipkart notices a decline in customer satisfaction due to delayed deliveries. What should be their immediate response?

• Ignore the feedback and focus on acquiring new customers

• Conduct a survey to understand the causes of delays and improve the delivery process

• Offer discounts to appease dissatisfied customers

• Increase advertising spending to overshadow negative feedback

Swiggy is planning to expand its delivery services to tier-3 cities in India. What should be their primary focus in these new markets?

• Extensive online advertising

• Partnering with local restaurants and ensuring efficient delivery

• Offering heavy discounts

• Hiring more delivery personnel immediately

A marketing manager at LG Electronics is responsible for heading the consumer durable goods segment. The market is highly competitive. What should be the primary focus to maintain market leadership?

• Lower prices to undercut competitors 

• Invest in product innovation and highlight unique features 

• Reduce marketing expenses

• Expand into new markets without additional research

The marketing head for Head & Shoulders is looking to grow the brand’s market share. What should be their focus?

• Celebrity endorsements

• Developing new product variants

• Increasing ad spend

• Reducing prices

What drives a consumer's decision to purchase a product?

• Price alone

• Quality alone

• A combination of price, quality, and personal preferences

• None

How does cognitive dissonance affect post purchase behaviour?

• It has no effect.

• It causes consumers to return products.

• It leads to negative word-of-mouth.

• It encourages consumers to justify their purchase decision.

Consumers are more likely to purchase a product if they have seen positive online reviews about it

• True

• False

John is at a grocery store and sees a "buy one, get one free" offer on his favorite brand of coffee. He wasn't planning to buy coffee but decides to take advantage of the offer. This is an example of impulse buying?

• True

• False