2021 EA Context Statement

Who did Procter & Gamble collaborate with to create the advertisement "The Look"?

• BBDO Worldwide

• Saturday Morning

• Ogilvy & Mather

• McCann Erickson

What is the main goal of the creative collective Saturday Morning that worked on the Procter & Gamble advertisement?

• Increase sales for consumer brands

• Promote environmental sustainability

• Advance social justice causes

• Develop cutting-edge technology

In what year was the Procter & Gamble advertisement "The Look" produced?

• 2010

• 2015

• 2019

• 2022

How might the collaboration with Saturday Morning influence the message and tone of the Procter & Gamble advertisement "The Look"?

• It would focus on product features and benefits.

• It would emphasize humorous and entertaining content.

• It would address social justice issues and promote awareness.

• It would highlight luxury and exclusivity.

What could be the potential impact of the advertisement "The Look" on the target audience, given the involvement of a creative collective focused on social justice?

• Increased interest in luxury products

• Greater awareness and conversation about social justice issues

• Enhanced perception of the company's technological advancements

• More focus on the environmental sustainability efforts of the company

What is the name of the Chipotle advertisement produced in 2012?

• Forward to the Future

• Back to the Start

• Return to the Roots

• Fresh Beginnings

Which song is featured as the soundtrack in the Chipotle advertisement "Back to the Start"?

• Imagine by John Lennon

• Hallelujah by Leonard Cohen

• The Scientist by Coldplay

• Let It Be by The Beatles

What is the main aim of the Chipotle Cultivate Foundation, supported by proceeds from the soundtrack downloads?

• Promote environmental conservation

• Encourage and support sustainable farming methods and family farming

• Provide scholarships for culinary students

• Develop new restaurant technologies

How might the choice of Willie Nelson's recording of "The Scientist" by Coldplay as the soundtrack influence the tone and emotional impact of the Chipotle advertisement "Back to the Start"?

• It creates a playful and humorous tone.

• It adds a sense of nostalgia and emotional depth.

• It emphasizes technological advancements.

• • It focuses on luxurious and high-end dining experiences.

What could be the potential impact on the audience's perception of Chipotle, given the campaign's focus on promoting improvements to the food supply industry?

• Viewers might see Chipotle as a tech-savvy company.

• The audience may perceive Chipotle as a leader in sustainable and ethical food practices.

• Customers might believe Chipotle focuses solely on low-cost fast food.

• The audience may think Chipotle is expanding into international markets only.