Digital Media Marketing Unit 1 Quiz

Digital Media Marketing Unit 1 Quiz

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Julie Madden

Used 3+ times

FREE Resource

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23 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which form of marketing focuses on creating, publishing, and distributing content for a targeted audience online?

Digital Channels

Content Marketing

Website Marketing

Search Engine Optimization

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which process involves earning a commission by promoting other people's products?

Digital Channels

Website Marketing

Affiliate Marketing

Social Media

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the strategic promotion of a website to drive relevant traffic to the site?

Digital Channels

Website Marketing

Search Engine Optimization

Affiliate Marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What can be defined as an interface connected to the world wide web through which digital marketing is conducted?

Digital Channels

Social Media

Content Marketing

Pay-Per-Click

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which term refers to the component of marketing that utilizes internet and online-based digital technologies to promote products and services?

Digital Channels

Digital Marketing

Website Marketing

Affiliate Marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Digital ads are slowly taking over traditional advertising.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a benefit of digital marketing for small businesses?

Helps reach their target market

Allows small businesses to have an online presence

Increases physical store size

Competes with big corporations

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