Digital Media Marketing Unit 1 Quiz

Which form of marketing focuses on creating, publishing, and distributing content for a targeted audience online?

• Digital Channels

• Content Marketing

• Website Marketing

• Search Engine Optimization

Which process involves earning a commission by promoting other people's products?

• Digital Channels

• Website Marketing

• Affiliate Marketing

• Social Media

What is the strategic promotion of a website to drive relevant traffic to the site?

• Digital Channels

• Website Marketing

• Search Engine Optimization

• Affiliate Marketing

What can be defined as an interface connected to the world wide web through which digital marketing is conducted?

• Digital Channels

• Social Media

• Content Marketing

• Pay-Per-Click

Which term refers to the component of marketing that utilizes internet and online-based digital technologies to promote products and services?

• Digital Channels

• Digital Marketing

• Website Marketing

• Affiliate Marketing

Digital ads are slowly taking over traditional advertising.

• True

• False

Which of the following is NOT a benefit of digital marketing for small businesses?

• Helps reach their target market

• Allows small businesses to have an online presence

• Increases physical store size

• Competes with big corporations

Why is it important for digital marketers to use measurable analytics?

• To ignore weaknesses in marketing channels

• To see weaknesses in digital channels and find ways to help improve the business

• To increase physical store visits

• To avoid customer feedback

Which of the following is a key of digital marketing?

• Solid social media platform

• Weak social media platform

• Inaccurate information

• Irrelevant content

Which of the following is a key of digital marketing?

• Slow loading speed

• Poor design

• Build quality websites

• Lack of content