Rise Up Customer Service Lesson 1: Welcome to retail

What is retail?

• The process of manufacturing products for wholesale

• The process of selling products and/or services to customers to earn a profit

• The process of distributing products to manufacturers

• The process of providing financial services to businesses

Who is a customer in the retail context?

• A person who produces goods for sale

• A person who purchases goods or services from a business

• A person who distributes goods to retailers

• A person who works for a manufacturer

Which of the following is an example of a service?

• Clothing

• Household items

• Lawn mowing

• Food

In a distribution channel, who typically buys large quantities of products directly from the manufacturer?

• Retailer

• Consumer

• Wholesaler

• Distributor

Which of the following best describes omnichannel retailing?

• Offering customers multiple options to interact with physical stores only

• Integrating multiple channels of a retail ecosystem to create a seamless consumer experience

• Providing products only through online stores

• Using catalogs as the primary sales channel

Retailers sell both products and services. T/F

E-commerce grew 300% between 2000-2018. T/F

Independent retailers are typically a single store or a small, regional chain. T/F

A franchise is a license granted to another entity to retail a company’s products or services in a particular area. T/F

Retail is one of America's smallest industries, with minimal impact on job growth and consumer spending. T/F