Foundations of Marketing Marketing 1A Unit 1 Quiz

What term is used to describe the process of combining different inputs and materials to create a finished good?

• customer service

• production

• finance

• marketing

What are the four main parts of a business that work together to achieve that business’s desired end goal?

• service, merchandising, manufacturing, science

• economics, investments, exchange, enterprise

• production, finance, marketing, and customer service

• behavioral, demographic, psychographic, geographic

What term best refers to the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large?

• sales

• marketing

• voluntary exchange

• negotiation

Catching a ride with Uber or getting your hair dyed at a hair salon are examples of processes that are carried out, otherwise referred to as what?

• evaluating

• markets

• services

• goods

What is an example of a recent marketing campaign that accidentally missed the mark and offended a group of customers?

• a Pepsi commercial featuring Kendall Jenner

• a Gatorade commercial with Michael Jordan

• a Pampers commercial with two babies

• an Apple commercial with LeBron James

What term refers to the physical stock of something, such as fresh produce or a batch of PlayStations?

• promotions

• markets

• services

• goods

Seth Godin is a:

• economist, stockbroker, and athlete.

• marketer, writer, and entrepreneur.

• actor, comedian, and author.

• model, financier, and chocolatier.

What are the four ideas that marketing can be broken down into?

• finances, marketing ethics, marketing channels, and consumer needs

• geography, demographics, behavioral concepts, and market positioning

• psychographic segmentation, production, case studies, and customer service

• business management, communication, economics, and marketing concepts

What term refers to the percentage of a brand’s share of sales in a competing market?

• market share

• sales growth

• stockholder

• economics

While marketing focuses on delivering consumer needs, economics takes a look at the relationship between those needs (and wants) and how they:

• address consumer concerns.

• impact the stock market.

• relate to supply.

• affect human behavior.