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BMAC LO3 Final Activity

Authored by Renz Hector

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BMAC LO3 Final Activity
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

a brand is

Bundle of images and experiences in the customer’s mind

A promise made by a particular company about a particular product

Differentiation between competing products

all of them are correct

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

brand that have achieved success in a single national market

local brands

international brand

global brands

none is correct

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

this brands have the same name and similar image and positioning throughout the world

local brands

international brands

global brands

multinational brads

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

WArgentina and France are different, but we treat them the same. We sell them the same products, we use the same production methods, we have the same corporate policies. We even use the same advertising—in a different language, of course" this statement made by the CEO of Gillete let us know that Gillete is a

global brand

local brand

international brand

multinational brand

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

the strategy of showing both brands Milka and Oreo in the packaging has the name of

strategic alliance

co branding

tiered branding

joint venture

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

this could be an example of

co branding

brand extension

product differentiation

none of them are correct

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Provides consumers with various types of information on the packaging

packaging

labeling

endorsement

branding

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