MTSM Benchmark 2024-2025

What does it mean for a brand to be consistent?

• A consistent brand means the logo never changes colors.

• Brand consistency means always using the same marketing strategies, regardless of changes in the market.

• A consistent brand means having a different identity for each product line.

• The core message of a brand should be delivered in all communications.

In the sales cycle, a customer that a company wants to attract is known as a

_________________ customer.

• Past customer.

• Interested or potential customer.

• Completed customer.

• Satisfied customer.

What are six demographic features a business should know about its target audience?

• gender(s), age, income, cultural/ethnic background, language, geographic region

• age, income, preferred social media platform, clothing size, recent purchases, language

• gender(s), age, income, cultural/ethnic background, language, preferred social media

• gender(s), age, income, clothing size, language, geographic region

What does S.M.A.R.T. stand for?

• Specific, Mandatory, Achievable, Realistic, Targeted

• Simple, Measurable, Adjustable, Reliable, Timely

• Specific, Measurable, Attainable, Relevant, Time-based

• Strategic, Manageable, Actionable, Relevant, Trackable

What does web analytics enable marketers to do?

• Web analytics enables marketers to hack into competitors' websites.

• Track unique visitors to a business’ website Distinguish between new and repeat visitors to that website.

• Web analytics allows marketers to automatically generate viral content.

• Web analytics helps marketers control the content users see on all websites.

What is SEO?

• Social Engagement Optimization.

• SEO is the process of purchasing ads to improve website traffic.

• SEO is a tool used to monitor website downtime.

• Search Engine Optimization.

What is brand recognition?

• Costs incurred by a business for property or equipment.

• Items provided to employees in addition to standard compensation.

• The level of familiarity one has with a brand of item, service, or business.

• The point in which a business' revenue matches with expenses over a given time period.

Why do digital marketers choose PPC over other types of online advertising?

• Digital marketers choose PPC because it guarantees free website traffic.

• PPC is preferred because it automatically improves a website’s SEO ranking.

• A PPC campaign can be created quickly, and it is easy to measure its success.

• Marketers choose PPC because it requires no budget to run effective campaigns

What does a target audience refer to?

• The company's employees

• Potential new customers

• Current customers and potential new customers

• Market competitors

Establishing short-, medium-, and long-term marketing goals ensures that the marketing you do today fits the vision you have for your business tomorrow.

• True

• False