Quiz on The Ketchup Conundrum

According to the article, what triggers all five of the fundamental tastes?

• Mustard

• Soy Sauce

• Ketchup

• Barbecue Sauce

What was the primary mustard brand that dominated supermarkets before Grey Poupon?

• Heinz

• French's

• Gulden's

• Hunt's

What ingredient gives Grey Poupon its distinctive taste compared to other mustards?

• Yellow mustard seed

• Brown mustard seed

• White mustard seed

• Black mustard seed

What was the tagline used in the Grey Poupon advertisement?

• The best mustard in the world

• The mustard of choice

• One of life's finer pleasures

• Taste the difference

What was the price of Grey Poupon per eight ounces when it became popular in the American market?

• $1.49

• $2.99

• $3.99

• $4.99

Who decided to enter the ketchup business because of Grey Poupon's success?

• Larry Elegant

• Jim Wigon

• Nick Sciarizzi

• Howard Moskowitz

What is the ratio of tomato solids to liquid in World's Best Ketchup compared to Heinz?

• Higher in Heinz

• Higher in World's Best

• Equal in both

• Not mentioned

What is the main ingredient in the World's Best Ketchup that gives it an unmistakable sweet kick?

• Maple syrup

• Honey

• Corn syrup

• Brown sugar

What is the profession of Howard Moskowitz, who helped develop World's Best Ketchup?

• Chef

• Food scientist

• Marketing executive

• Restaurant owner

What was Howard Moskowitz's doctoral dissertation on?

• Food industry

• Psychophysics

• Market research

• Statistics