
Introduction to Advertising Quiz
Quiz
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Arts
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University
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Practice Problem
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Medium
Sangay Lhaden
Used 25+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Philip Kotler, how is advertising described?
A form of non-personal presentation
A form of public relations
A form of direct selling
A form of personal presentation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of advertising in terms of sales?
Driving sales through promotions
Building brand awareness
Fostering customer loyalty
Creating brand identity
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does advertising help build and maintain in terms of brand visibility?
Sales promotion
Brand awareness
Market expansion
Consumer education
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to David Ogilvy, what is advertising considered as?
The art of promotion
The art of public speaking
The art of personal selling
The art of persuasion
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term used for creating recognition for a brand or product?
Brand awareness
Brand identity
Brand loyalty
Brand differentiation
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does advertising educate potential customers about?
Competitors' products
Consumer behavior
Product features, benefits, and uses
Market trends
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does advertising facilitate in terms of entry into new markets?
Educating potential customers
Tailoring messages to different segments
Creating brand identity
Building brand loyalty
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