Tourism and Hospitality Marketing

What is the aim of marketing?

• To satisfy competitor's needs and wants

• To satisfy customer's needs and wants

• To apply the marketing mix

• To win the competitors

What are the 4 p's?

• Prosperity, Place, Product, Perserverance

• Price, Product, Promotion, Place

• Public, Place, Product, Price

• Property, Phone, Pinoy, Poem

What is the marketing mix?

• Strategy for using the four P's of marketing

• System of gathering, storing and using customer data for marketing purposes

• A description of the typical consumer in a market segment

• A large group of people who might buy a product

Process of communicating with potential consumers in an effort to influence their buying behavior

• Marketing strategy

• Personal influence

• Promotion

• Situational influence

What is the main focus of Product concept?

• Attracting consumers

• Consumer satisfaction

• Quality of product

• Consumer welfare

What is meant by 'Place' in business?

• Where a business owner lives

• Where a business is

• Where a business sends products

• Where customer live

This is not an element of marketing mix.

• Product

• Advertising

• Price

• Place

Another name's of 4 P's marketing

• Target market

• Marketing

• Marketing mix

• Marketing concept

A company needs to have sufficient finance for advertising their product refer to

• Marketing concept

• Marketing mix

• Marketing trend

• Marketing fund

What is a disadvantage of Television advertising?

• It is expensive

• It reaches a wide audience

• You can differentiate different target market

• All above