FYBAMMC Aug 2024

The word advertising comes from the Latin word_____________.

• Advertura

• Adventus

• Adventa

• Advertere

The main objective of advertising is to create______________.

• Brand image

• Awareness

• Brand loyalty

• Brand equity

Advertising is _______________ in nature.

• Personal

• Private 

• Customized

• Non-personal

Advertising is an element of ________.

• Promotion mix

• Product mix

• Market mix

• Place mix

AIDA model was developed by _________.

• St.Elmo

• David Ogilvy

• Rosser Reeves

• Keith Davis

___________refers to a paid form of nonpersonal presentation and promotion of ideas, goods and services by an identified sponsor.

• Sponsorship

• Sales promotion

• Advertising

• Publicity

This is an example of which type of advertising

• Consumer Advertising

• Industrial Advertising

• Advocacy Advertising

• CSR

What kind of message appeal is used in this ad?

• Emotional appeal

• Rational appeal

• Social appeal

• Self Expressive appeal

What type of appeal is used in this ad?

• Emotional

• Rational

• Social

• Self EXpressive

What type of message appeal is used in this ad?

• Emotional

• Social

• Patriotic

• Rational