DMS Aug 24

What is the correct order of the four primary funnel segments?

• Interest, Awareness, Desire, Action

• Awareness, Interest, Desire, Action

• Desire, Awareness, Interest, Action

• 
  Awareness, Desire, Interest, Action

How do you classify a group of people according to opinions, beliefs, values, attitudes, and interests?

• 
  Demographics

• Differentiated Target Markets

• Market Segment of Lifestyle

• Psychographics

What is not the mistakes to avoid when creating customer personas?

• Focusing on demographics over psychographics

• Including the personas paint points and motivations

• Entirely relying on assumptions

• Making the personas too specific

McDonald's iconic golden arch, red and yellow colour scheme, and packaging designs like Happy Meals - under which marketing mix the above aspects are considered?

• 
  Packaging

• Physical Evidence

• Product - Product Extensions

• Promotion - Public Relations

What is the main use of using Google My Business?

• Uploading business photos and important details

• Optimising the location

• Generating reviews from existing customers

• All of the above

Which type of media includes channels like influencer marketing by negotiating a rate with their posts and social media advertisements?

• 
  Earned

• Bought

• Paid

• Owned

Which of the following is not a digital marketing channel?

• Search Engines

• Banners

• 
  Social Media

• Websites

When setting-up a campaign in Meta, what's the first step?

• Allocating budgets

• Defining the objective

• Setting the target audiences

• Uploading the creatives

Which one is not a macro environmental factor?

• Tax revisions

• Distributor dispute

• Environmental concerns raised by the activists

• Election campaigns being happening around the business premises

In SOSTAC what "T" stand for?

• Time bound

• Timelines

• Tactics

• Technology impacts