MR REVISION A

Marketing research is to...

• implement marketing strategies

• help marketers to make appropriate decisions by providing high quality information

• solve marketing problems

• find relevant paticipants to collect data from

Instrumental use of marketing research reflects the approach in which....

• marketers use appropriate instruments for doing marketing research

• marketers use the information found from the research project for proving the appropriateness of the made-decisions

• marketers make decisions based on their intensive experiences in doing marketing research

• marketers use the information found from the research project to make decisions

The more high quality information marketers have, the...

• fewer market potentials they have

• more resources they need to spend on doing marketing

• fewer risks they face when making decisions

• more challenges they face in doing marketing

One of the most important things in doing business is...

• All of the others

• spending as much as possible for marketing activities

• designing a business model targeting to all customer segments

• knowing target customers' needs

Marketing research is to bridge .... to....

• market... business

• business ....market

• business...stakeholder

• domestic market...international market

Maketing research is a process of finding out information including several steps, except for...

• delivering found information to decision makers

• implementing marketing solutions

• analyzing data

• collecting data

Relevant participants of a marketing research project are...

• people researchers are able to contact

• people who are research team members

• peope possessing the data researchers look for

• people who lead the project

What can be inferred about the relationship between level of information and level of risk in making decisions?

• More information leads to more risks

• Risk always exists regardless of how much information decision makers have

• Fewer information leads to fewer risk

• Much information leads to zero risk

Which should be taken into careful consideration when selecting topic for the research project (assignment 2)?

• Which emerging research topics are

• Feasibility of the research topic

• Appropriateness of data analysis technique

• The uniqueness of the research topic

________ is unstructured that relies on small samples to provide insight and understanding of the problem setting.

• Marketing research

• Problem solving research

• Conclusive research

•  

  Exploratory research