Chapter 2

__________ __________ are the specific groups of people a business focuses on selling its products to.

• Business Markets

• Promotional Sales

• Target Markets

• Marketing Skills

Nike's target market is typically....

• Athletes

• Elderly People

• Babies

• Teachers

Markets can be broken up in ______ different ways.

• 2

• 6

• 3

• 4

Which is NOT a target market group that we discussed?

• Demographic Groups

• Academic Groups

• Behavioral Groups

• Geographic Groups

_______ _________ involve factors like age, income, gender, and ethnicity.

• Geographic Groups

• Psychographic Groups

• Demographic Groups

• Behavioral Groups

______ _______ considers location when breaking people up into markets.

• Geographic Groups

• Psychographic Groups

• Demographic Groups

• Behavioral Groups

________ ________ takes lifestyle, routines, interests, opinions, and personalities into account when created a target market.

• Behavioral Groups

• Demographic Groups

• Geographic Groups

• Psychographic Groups

_______ ________ targets customers based on their purchasing patterns and what they have bought in the past.

• Psychographic Groups

• Behavioral Groups

• Demographic Groups

• Geographic Groups

Buying something because I am excited about it is an example of...

• Emotional Motivation

• Rational Motivation

• Advantages

• Disadvantages

Buying something because I have to is an example of...

• Marketing

• Emotional Motivation

• Rational Motivation

• Business