Market Segmentation

Market Segmentation

University

10 Qs

quiz-placeholder

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Market Segmentation

Market Segmentation

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Yolisa Tala

Used 3+ times

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10 questions

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1.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

Media Image

Market ________ is the marketing strategy that involves the division of heterogeneous markets into fairly homogeneous subsets of customers in order to ensure maximum customer satisfaction.

2.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

Media Image

The consumer market consists of individuals or households purchasing products for their own __________

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which approach focuses on tailoring market offerings to multiple, distinct market segments?

Total market approach

Single segment approach

Homogeneous market approach

Multi-segment approach

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Lifestyle, personality, and social class fall under which type of market segmentation?

Geographic

Psychological

Psychographic

Demographic

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Media Image

An elderly couple would most likely be a part of the market segment for sports cars.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of the following is not a requirement for meaningful market segmentation?

Measurability

Profitability

Differentiability

Sustainability

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Media Image

Differentiability means that segments should have similar responses to the same marketing strategies.

True

False

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