Tourism Marketing Quiz

What is the main purpose of marketing in the tourism industry?

• To focus on profit only

• To increase competition and global reach

• To satisfy customers and create value

• To make sales and inform customers

What does MICE stand for in the tourism industry?

• Meeting, Incentives, Convention, Exhibition

• Marketing, Information, Customer Experience

• Management, Innovation, Communication, Efficiency

• Merchandising, Inventory, Customer Service, Evaluation

Which type of customer segment includes private companies like banks and utilities?

• Group

• Individual

• Government Client

• Corporate Client

What is the focus of Halal tourism?

• Serving the needs of Muslim families

• Catering to vegetarian travelers

• Providing luxury accommodations

• Offering adventure sports activities

What is the main challenge in modern marketing according to the text?

• Lack of technological advancements

• Limited customer demand

• Economic and social issues

• Decreasing global competition

What is the purpose of a computerized reservation system in tourism?

• To complicate the booking process

• To slow down the reservation process

• To simplify and speed up booking

• To eliminate the need for reservations

What is the significance of the transportation sector in tourism?

• It connects different locations and attracts tourists

• It has no impact on tourism

• It only serves local travelers

• It focuses solely on air travel

What is the role of marketing niches in the tourism industry?

• To focus on specific subgroups within market segments

• To reduce customer satisfaction

• To target broad customer segments

• To ignore customer preferences

What is the meaning of sales visit?

• A method of promoting sales through exhibitions

• A technique for promoting sales through emails

• A method of promoting sales through online platforms

• A strategy for promoting sales through direct contact with potential customers

Name four categories of customers in the tourism industry in Malaysia.

• Local customers, International customers, Budget customers, Luxury customers

• Muslim customers, Health customers, Sports customers, Corporate customers

• Corporate customers, Government customers, Individual customers, Group customers

• Adventure customers, Relaxation customers, Cultural customers, Health customers