1.01 S&E Marketing II: Pre-Assessment

How do organizations use their trademarks and logos to make money?

• They negotiate with other vendors.

• They use their trademarks and logos to identify their buildings and vehicles.

• They sell the rights to use their trademarks and logos to other organizations.

• They encourage free and widespread use of their trademarks and logos by others.

Which of the following is an example of trademark infringement:

• A newspaper publishes a photograph of a celebrity in a news article.

• A student displays the McDonald’s logo for a classroom presentation.

• A T-shirt shop copies an image of a college mascot to sell on its T-shirts.

• The Coca-Cola Company allows a toy company to use its logo on toys.

Right to privacy laws prevent the use of a celebrity’s image or likeness

• to promote a product.

• in a false way.

• without their permission.

• in a newspaper article.

The right of publicity protects a celebrity’s image or likeness from being

• used for financial gain.

• used without their permission.

• used in a negative manner.

• widely publicized.

Why do sports/event marketers concern themselves with security for events?

• To increase attendance at the event

• To prevent ticket scalping from occurring

• To create a safe and enjoyable event

• To avoid prosecution from injured spectators

Angelo has been convicted of selling counterfeit Super Bowl tickets. Angelo is guilty of

• scalping.

• fraud.

• an antitrust agreement.

• trademark infringement.

Why is it difficult for organizations to control the resale of tickets for events?

• Ticket prices have increased dramatically in recent years.

• Many customers purchase tickets from online ticket providers.

• Ticket reselling is an illegal activity that occurs privately.

• Only on-site scalpers can legally resell tickets.

What do sports teams use prize indemnity insurance for?

• To handle losses caused by losing games

• To provide team rings to league champions

• To provide prize money to winning teams

• To handle losses caused by contests

Which of the following statements accurately explains how a sponsor may legally use an organization’s logos:

• A sponsor can use an organization’s logos in any way during the sponsorship contract.

• A sponsor may use an organization’s logos as long as it wants.

• A sponsor can only use an organization’s logos as permitted by a sponsorship contract.

• If a sponsor pays its sponsorship fees, it can use the organization’s logos however it wants.

At the end of a legal sponsorship contract, the sponsor is usually given the opportunity to

• negotiate with other vendors.

• accept sponsorship fees.

• renew the contract.

• sign a lifetime contract.