MCQ on Basics of Marketing

_____ is the father of Modern Marketing.

• Abraham Maslow

• Lester Wunderman

• Peter Drucker

• Philip Kotler

Marketing is a process which aims at ________

• Production

• Profit-making.

• The satisfaction of customer needs

• Selling products

The term marketing refers to _______

• Advertising, Sales Promotion, Publicity and Public Relational activities

• A new product needs ideas, Developments, concepts and improvements.

• Sales Planning, Strategy and Implementation

• A philosophy that stresses customer value and satisfaction.

In the history of marketing, when did the production period end?

• In the late 1800s.

• In the early 1900s.

• In the 1920s.

• After the end of the Second World War.

The best Definition of Marketing given by Philip Kotler is _______

• Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.

• Marketing is a societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others.

• Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large.

• None of the above

Marketing is the activity, set of ___________ & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society.

• Institutions

• Organizations

• Companies

• Enterprises

The key term in the American Marketing Association’s definition of marketing is:

• Activity

• Sales

• Products

• Value

The most formal and best definition of marketing is ___________

• An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization.

• Improving the quality of life for consumers by selling them products and services.

• Marketing is all about Meeting needs profitability i.e. identifying & fulfilling consumer needs.

• Marketing is an organizational function includes the 4Ps i.e product, place, price and promotion.

Marketing is _______, there is a constant tension between the formulated side of marketing and the management side.

• An art

• A Science

• Both an “art” and a “science”

• Selling

Today, marketing must be understood in a new sense that can be characterized as _________

• Get there first with the most.

• Management of youth demand.

• Satisfying customer needs.

• Telling and selling.