Consumer Behaviour 1st

Who defined consumer behavior as the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants?

• John Doe

• William D. Wells

• Leon Schiffman

• Philip Kotler

What factor influences consumer behavior by personal preferences, attitudes, beliefs, and past experiences?

• Cultural factors

• Social factors

• Psychological factors

• Individualistic factors

Which stage of the consumer decision-making process involves recognizing a need or identifying a problem that can be solved through a purchase?

• Evaluation of Alternatives

• Post-Purchase Evaluation

• Pre-Purchase Information Search

• Problem Recognition

What is the role of the gatekeeper in the buying process?

• Provides information or opinions that influence the buying decision

• Consumes or uses the product after purchase

• Makes the final purchasing decision

• Controls the flow of information to others involved in the buying process

Which factor significantly influences consumer behavior by determining a consumer's lifestyle, preferences, and purchasing power?

• Age and Stage in the Life Cycle

• Occupation and Economic Circumstances

• Lifestyle

• Personality

What is the importance of understanding consumer attitudes in marketing?

• To enhance user experience

• To analyze market opportunities

• To target influencers

• To navigate gatekeepers

Which author defined consumer behavior as the process individuals or groups go through to select, purchase, use, and dispose of products, services, ideas, or experiences to satisfy needs and desires?

• John Doe

• William D. Wells

• Leon Schiffman

• Philip Kotler

What is the role of the initiator in the buying process?

• Provides information or opinions that influence the buying decision

• Controls the flow of information to others involved in the buying process

• Makes the final purchasing decision

• Recognizes a need or identifies a problem that can be solved through a purchase

Which stage of the consumer decision-making process involves evaluating different alternatives based on various criteria?

• Post-Purchase Evaluation

• Problem Recognition

• Evaluation of Alternatives

• Pre-Purchase Information Search

What is the role of the user in the buying process?

• Makes the final purchasing decision

• Controls the flow of information to others involved in the buying process

• Consumes or uses the product after purchase

• Provides information or opinions that influence the buying decision