Ethics in Modern Marketing for Architects

What should architects avoid in their advertisements according to the Code of Ethics?

• Using paid advertisements

• Providing factual information

• Engaging in social media marketing

• Building a website

Which of the following is a responsibility of architects in relation to the public?

• Promoting their work through paid ads

• Refraining from paid endorsements

• Misleading the public about qualifications

• Soliciting advertisements in their name

What is a key principle of ethical marketing?

• Manipulation of testimonials

• Client confidentiality

• Honesty and transparency

• Exaggeration of services

Which marketing channel is NOT considered an online marketing channel?

• Social media

• Email marketing

• Television advertising

• Search engine optimization

What is the purpose of search engine optimization (SEO)?

• To send targeted emails

• To engage with clients on social media

• To enhance website visibility in organic search results

• To create paid advertisements

Which of the following is an example of offline marketing?

• Email newsletters

• Social media posts

• Website content

• Television commercials

What should architects obtain when featuring client projects in marketing?

• Informed consent

• Client feedback

• Social media shares

• Public endorsements

Which of the following is NOT a recommended ethical marketing practice?

• Respecting intellectual property

• Fabricating testimonials

• Maintaining professionalism

• Providing educational content

What is the role of customer support in ethical marketing?

• To ignore client inquiries

• To offer responsive assistance

• To limit client communication

• To promote services aggressively

What is a benefit of ethical marketing for architectural firms?

• Increased deception

• Building trust with clients

• Higher advertising costs

• Reduced client engagement