Ikea's Competitive Edge in Australia and India

What is one of Ikea's main competitive advantages in Australia?

• High prices

• Flat-pack furniture

• Limited product range

• Poor customer service

How does Ikea's flat-pack furniture contribute to its competitive advantage?

• Increases shipping costs

• Reduces storage and transportation costs

• Decreases product durability

• Limits design options

Which of the following is a key strategy Ikea uses to maintain its competitive advantage in India?

• High-end luxury products

• Affordable pricing

• Limited store locations

• Exclusive online sales

What is a significant factor in Ikea's supply chain that helps it maintain a competitive advantage?

• Local sourcing of materials

• High import taxes

• Limited supplier network

• Slow production times

How does Ikea's store layout contribute to its competitive advantage?

• Confusing navigation

• Encourages impulse buying

• Limited product displays

• Small store size

What is one way Ikea adapts its products to the Indian market to gain a competitive advantage?

• Using only Swedish designs

• Ignoring local tastes and preferences

• Customising products to local needs

• Offering only high-end products

Which of the following is a unique feature of Ikea's business model that gives it a competitive edge?

• Outsourcing all production

• In-house design and development

• Limited marketing efforts

• High employee turnover

How does Ikea's sustainability initiatives contribute to its competitive advantage?

• Increases production costs

• Attracts environmentally conscious customers

• Reduces product quality

• Limits product range

What is one of the challenges Ikea faces in maintaining its competitive advantage in Australia?

• High local competition

• Lack of brand recognition

• Limited product variety

• Poor customer service

How does Ikea's online presence contribute to its competitive advantage in both Australia and India?

• Reduces customer reach

• Increases operational costs

• Expands market reach and convenience

• Limits product availability