Promotion and Communication in Advertising

What is the definition of 'Place' in the 4 P's of Marketing?

• The amount of money consumers must pay to acquire the product.

• The goods or services offered to meet consumer needs.

• The distribution channels through which the product reaches consumers.

• The activities that communicate the product’s benefits and persuade customers to purchase.

Which of the following is NOT one of the 4 P's of Marketing?

• Product

• Price

• Place

• People

Which of the following is a characteristic of effective promotion?

• It is expensive

• It is persuasive

• It is confusing

• It is irrelevant

Which of the following is an example of public relations as a promotional tool?

• A) A company running a TV commercial

• B) A company sponsoring a community event

• C) A company offering a buy-one-get-one-free deal

• D) A company sending out direct mail

What term describes any distracting information in the transmission, the message channel, or the receiver's environment that may inhibit or distract from the message?

• Noise

• Feedback

• Decoding

• Encoding

What is the receiver's response to the message called?

• Decoding

• Encoding

• Feedback

• Noise

Which of the following is an importance of interpersonal communication in marketing?

• Establishing trust and rapport with clients and colleagues

• Using body language

• Speaking clearly

• Writing reports

What is the result of improved customer engagement?

• Better customer satisfaction and loyalty

• Enhanced teamwork

• Clear communication

• Establishing trust

Which of the following is an importance of mass communication in marketing?

• Enhances visibility and recognition of the brand

• Reduces production costs

• Targets a specific individual

• Limits the reach of the brand

Which company is given as an example of using mass media campaigns to promote its brand globally?

• McDonald's

• Burger King

• KFC

• Subway