Quiz No. P2

Which of the following is a key component of sales forecasting that Maya should consider for her new online store?

• Analyzing past sales data

• Setting up a marketing campaign

• Recruiting new sales staff

• Conducting product development research

________ refers to the process of predicting future sales based on past data, market analysis, and economic conditions.

________ management is the process of overseeing and directing a company's sales efforts and strategies.

What is the process of setting objectives and determining the best course of action to achieve them called?

• Organizing

• Leading

• Planning

• Controlling

Which of the following is a primary objective of sales management?

• Developing new products

• Increasing market share

• Managing company finances

• Designing marketing materials

An important objective of sales management is to ensure customer satisfaction. Which of the following best supports this objective?

• Aggressive selling tactics

• Regular customer feedback and service improvement

• Increasing product prices

• Reducing the sales team

Which objective of sales management focuses on building long-term relationships with customers?

• Product diversification

• Customer retention

• Cost reduction

• Employee turnover

When did sales management begin to emerge as a distinct profession in business?

• Late 18th century

• Mid 19th century

• Early 20th century

• Mid 20th century

Which industrial development significantly influenced the evolution of sales management?

• The Agricultural Revolution

• The Industrial Revolution

• The Information Age

• The Space Age

In the early 1900s, which of the following was a major focus of sales management?

• Customer relationship management

• Sales force supervision and training

• Digital marketing strategies

• Online sales platforms