Support Media Quiz

What is one type of traditional support media?

• Outdoor Advertising

• Email Marketing

• Social Media

• Digital Ads

What is a common place for outdoor advertising?

• On parking meters

• In schools

• On computers

• Inside homes

What do in-store media include?

• Billboards

• Television ads

• Displays and banners

• Radio ads

What is transit advertising focused on?

• Social media

• Transportation

• Television shows

• Online shopping

What is one advantage of outdoor advertising?

• High cost

• Low effectiveness

• Limited message capabilities

• Wide coverage

What is promotional products marketing?

• Using social media

• Using promotional products

• Using email

• Using free samples

What is a disadvantage of Yellow Pages advertising?

• High frequency of exposure

• Highly fragmented markets

• Non-intrusiveness

• Wide availability

What is one advantage of advertising in movie theaters?

• Limited exposure

• Negative public reaction

• High cost

• High recall

What does branded entertainment include?

• Only television ads

• Only radio ads

• Only print ads

• Product placements

What is guerilla marketing?

• Using expensive ads

• Using stealthy methods

• Using only online ads

• Using traditional media