
New Product Development Quiz
Authored by NOR LINA
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60 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the two main ways a firm can obtain new products?
Acquisition and new product development
Innovation and competition
Crowdsourcing and marketing
Research and sales
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a stage in the new-product development process?
Idea Generation
Product Analysis
Concept Development and Testing
Marketing Strategy Development
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of idea screening in the new-product development process?
To generate new ideas
To spot good ideas and drop poor ones
To test the product concept
To launch the product in the market
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which source of new product ideas is NOT mentioned as an external source?
Customers
Competitors
Distributors
Company Employees
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the R-W-W screening framework stand for?
Real, Win, Worth
Rapid, Wide, Worthy
Research, Work, Win
Real, Work, Worth
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in the marketing strategy statement?
Describing the target market
Setting profit goals
Outlining the product's planned price
Developing a prototype
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does test marketing primarily test?
Marketing strategy
Product concept
Product and marketing program
Product features
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