RURAL MARKETING MODULE 1, 2

What is the most appropriate definition of rural marketing?

• Marketing of goods produced in urban areas to rural markets

• Marketing of products designed for rural needs and preferences

• Marketing of urban products in rural regions

• Marketing that ignores the needs of rural consumers

Which of the following is NOT a characteristic of rural marketing?

• Seasonal demand

• High brand loyalty

• Low purchasing power

• Uniform market size

What is one of the key features of rural markets?

• High infrastructure development

• Low level of literacy

• High access to digital platforms

• High population density

Rural markets in India are typically classified based on which of the following factors?

• Literacy rates

• Urban proximity

• Size of the population

• Income levels

5. Which of the following best describes the purchasing power in rural areas?

• Uniform across all regions

• Consistently low

• Seasonal and income-dependent

• Higher than urban areas

What is a major challenge in rural marketing for FMCG companies?

• High disposable income

• Well-developed supply chain

• Poor infrastructure and distribution

• High access to internet

Which type of promotional medium is more effective in rural markets than in urban markets?

• Television advertising

• Social media marketing

• Wall paintings and local radio

• Online advertising platforms

Rural markets generally have a higher preference for products that are:

• Branded and luxury-oriented

• Affordable and value-for-money

• Environmentally friendly

• Imported and foreign-made

Which statement is true about rural consumers compared to urban consumers?

• Rural consumers have easy access to modern retail stores

• Rural consumers are more likely to buy in small, affordable quantities

• Rural consumers prefer online shopping over traditional stores

• Rural consumers are less likely to use cash in transactions

Which of the following is a major challenge for marketers in rural markets compared to urban markets?

• High competition

• Poor infrastructure and distribution

• High demand for luxury products

• Over-dependence on e-commerce