The key players in the chain of activities that connect food and agriculture are the farmer/fishermen, intermediaries, the food processors and the consumers. The producer's interest is focused on getting produce at:

• minimum price, limited quantities

• minimum price, unlimited quantities

• maximum price, limited quantities

• maximum price, unlimited quantities

The key players in the chain of activities that connect food and agriculture are the farmer/fishermen, intermediaries, the food processors and the consumers. The traders and retailers' interest is focused on getting produce at:

• low purchase price, unlimited quantities

• low purchase price, high quality

• low purchase price, limited quantities

• low purchase price, low quality

These key players have the same interests on purchasing produce at low price at high quality except one:

• Consumers

• Manufacturers

• Farmers

• Intermediaries

In agricultural and food marketing processes has three sets of functions of a marketing system, namely the exchange function, the physical function and the facilitating function. The exchange function involves the following except:

• buying

• selling

• processing

• storage

In agricultural and food marketing processes has three sets of functions of a marketing system, namely the exchange function, the physical function and the facilitating function. The physical function involves the following except:

• financing

• transportation

• processing

• standardization

In agricultural and food marketing processes has three sets of functions of a marketing system, namely the exchange function, the physical function and the facilitating function. The facilitating function involves the following except:

• risk bearing

• market intelligence

• financing

• standardization

A name, term, symbol, or design or combination of these which is intended to differentiate products or services from those of competitors.

• brand image

• brand name

• brand

• brand loyalty

The recently added link between producer and consumer is:

• commodity traders

• processors

• scientists

• retailers

A form of communication which a sponsor pays to have transmitted via mass media such as television, radio, cinema screens, newspapers, magazines and/or direct mail. It is intended to both inform and persuade.

• mass media

• advertising

• information dissemination

• promotional activity

A system of trade in commodities in which prospective buyers and sellers are brought together under the auspices of an independent auctioneer who invites bids for the products or produce offered for sale.

• barter

• marketing

• trading

• auction