Article Hootsuite: Social Media Marketing Strategy Quiz

What is the first step in creating a social media marketing strategy?

• Set up and optimize your accounts

• Conduct a social media audit

• Align goals with business objectives

• Analyze your competitors’ strengths and weaknesses

Which of the following is NOT a step in creating a social media strategy?

• Hire a social media influencer

• Understand your audience inside and out

• Track performance and make adjustments

• Create a strategic social media content calendar

What should a social media marketing strategy document include?

• A list of potential influencers

• A list of trending hashtags

• Your social media goals and tactics

• A list of your competitors

What is the purpose of a social media audit?

• To create new social media accounts

• To take stock of your current social media efforts

• To hire new social media managers

• To delete old social media posts

What is a key benefit of using social media analytics?

• To understand who your followers are and how they interact with your brand

• To find new social media platforms

• To create viral content

• To increase the number of followers

What is the recommended posting frequency for Instagram?

• 1-2 times per day

• 3-7 times per week

• 5-10 times per week

• Once a month

What should you do if you find impostor accounts during a social media audit?

• Like their posts

• Follow them

• Report them and get your accounts verified

• Ignore them

What is the 80-20 rule in social media content strategy?

• 80% of posts should be promotional, 20% should be educational

• 80% of posts should be scheduled, 20% should be spontaneous

• 80% of posts should inform, educate, or entertain, 20% can promote your brand

• 80% of posts should be images, 20% should be text

What is a social media content calendar used for?

• To plan and organize your content

• To track your competitors' posts

• To find new followers

• To create new social media accounts

What is the purpose of setting S.M.A.R.T. goals in a social media strategy?

• To set goals that are impossible to achieve

• To create goals that are specific, measurable, attainable, relevant, and time-bound

• To make goals that are vague and broad

• To create goals that are only relevant to social media managers