Small Business Guide to Social Media Quiz

What is one of the main benefits of using social media for small businesses?

• Less engagement with customers

• Higher costs compared to other marketing channels

• Limited reach and scale

• Targeting capability at a lower cost

Which of the following is NOT a recommended practice for social media marketing?

• Using analytics tools

• Ignoring customer comments

• Developing a clear voice

• Posting consistently

What percentage of consumers expect a response to a complaint on social media within 60 minutes?

• 60%

• 25%

• 10%

• 42%

Which social media platform is known for its disappearing content?

• Facebook

• LinkedIn

• Instagram

• Snapchat

What is a key advantage of using social media for recruiting and hiring?

• Limited candidate pool

• Access to a broad candidate pool

• High costs

• Lack of professional networking

Which social media platform is best for professional networking?

• LinkedIn

• Twitter

• Instagram

• Facebook

What is the primary focus of Instagram as a social media platform?

• Text updates

• Photo and video posts

• Professional networking

• Long-form articles

What is a 'vanity metric' in social media marketing?

• A metric that provides deep insights

• A metric that is visible but not necessarily meaningful

• A metric that measures spending

• A metric that tracks conversions

Which of the following is a benefit of using social media for business?

• Increased website traffic

• Limited customer engagement

• Higher advertising costs

• Decreased brand awareness

What is the first step in tracking social media ROI?

• Ignoring metrics

• Building relationships with followers

• Determining immediate goals

• Analyzing spending