Packaging and programming 2

Definiton of packaging

• A common marketing strategy that involves offering several products for sales together

• A Special marketing strategy that offer thai service

• Offer service to the customer

• Offer experience in services or sales products to the consumer

2 important of packaging

• Protection & promotion

• Customer & seller

• Workers & supervisor

Definiton of communication in packaging mix strategy

• Ways to comfort the customer

• Selling product to the customer

• Tool to convey information about product

What is identification function in packaging strategy

• To hide product brand

• Make a product stand out on store shelves

• To prevent contimination

What is promotion about in packaging strategy

• Offer customer expensive price for the product

• Offer average price for some products

• Promotional tool that offer the special offers,discounts or limited-time product

What is good packaging element

• Functionality

• Delicious

• Comfortable

Who develop packages

• Restaurant

• Special event

• Politician

How to develop packages

• Set your goal and objective

• Pricing the packages

• Built a team chemistry

How to measure the packages successful

• Promote the package

• Ensuring the quality can be maintained

• Do not research about target market

Types of tourism packages

• Individual traveller

• All-inclusive package

• Average traveller