Understanding Influencer Marketing

What is the main idea behind Influencer Marketing?

• It is a method to sell products directly to consumers.

• It is a traditional marketing strategy using only celebrities.

• It is a new form of digital marketing combining celebrity endorsements and online fame.

• It is a way to create viral videos.

How is Influencer Marketing similar to baking?

• Both are quick and easy processes.

• Both rely on using the most expensive ingredients.

• Both require following strict recipes.

• Both involve mixing different elements to create unique outcomes.

What is a common misconception about Influencer Marketing?

• It is a quick and easy solution.

• It requires a lot of money.

• It is only for large brands.

• It is only for social media platforms.

What is not a characteristic of Influencer Marketing?

• It involves collaboration with influencers.

• It requires creativity and customization.

• It is a one-size-fits-all approach.

• It can achieve various brand goals.

What is a key skill in Influencer Marketing?

• Understanding how to mix different digital formats.

• Knowing when to flip a pancake.

• Having a large social media following.

• Being able to bake cookies.

Why is it important to choose the right influencer?

• Because they have the most followers.

• Because they can make any product popular.

• Because they bring authenticity and credibility.

• Because they are always available.

What is necessary to succeed in Influencer Marketing?

• The ability to choose the right combination of elements.

• A large budget.

• A viral marketing campaign.

• A famous influencer.

Why is Influencer Marketing not just about audience size?

• Because the influencer's skill and authenticity matter more.

• Because larger audiences are always better.

• Because audience size doesn't affect sales.

• Because smaller audiences are cheaper.

What does the video suggest about the role of Influencer Marketers?

• They are like celebrities who endorse products.

• They are like chefs who create unique marketing recipes.

• They are like managers who organize events.

• They are like salespeople who sell products.

What is the role of an Influencer Marketer compared to a patisserie chef?

• Both follow strict guidelines.

• Both create tailored experiences.

• Both work alone.

• Both focus on quantity over quality.