Understanding Influencer Marketing

What is the main job of influencers on social media?

• To explore the world

• To turn their content into money

• To work for free

• To entertain their friends

How do influencers often make money from brands?

• By working in offices

• By exploring new places

• By promoting and reviewing products

• By creating their own products

What is one way influencers can earn money besides brand promotions?

• By selling their own merchandise

• By writing books

• By teaching classes

• By working in a restaurant

What is a major source of income for influencers?

• Writing blogs

• Advertisements

• Selling art

• Donations from fans

How might influencers subtly influence you to buy something?

• By using loud music

• By ignoring the product

• By placing products in the background

• By directly asking you to buy

What are influencers supposed to do when they are paid to promote a product?

• Only tell their friends

• Keep it a secret

• Be upfront and use hashtags

• Ignore the product

Why is it important for influencers to be transparent about promotions?

• To make more money

• To ensure viewers know about paid content

• To gain more followers

• To avoid working hard

What should you do when watching influencer content?

• Pay attention to possible promotions

• Ignore the products they show

• Believe everything they say

• Buy everything they recommend

What is the role of influencers in marketing?

• To entertain without purpose

• To influence buying decisions

• To create art

• To explore new hobbies